CHALLENGE

The Stage is award-winning property developer, Galliard Homes’, flagship development in Shoreditch, London. Totally Studio were tasked with creating a series of interactive content projects for a digital PR and search engine marketing campaign to promote The Stage. The aim of which was to generate online media coverage, brand awareness and social media shares. The series, visualised through individual interactive maps, was to be a guide to the area’s various vibrant scenes: restaurants & bars, street art and galleries, and startup industries.

Toolkit

• INTERACTIVE UI
• COMMUNITY ENGAGEMENT
• SEO

SOLUTION

The  project brief was to create a single map but such was the inaugural success, that for subsequent projects, the format was also adopted. The interactive map and info panel interface allowed a lot of information to be presented contextually and in an easy-to-navigate format. The series generated coverage in popular publications such as Secret London, The Londonist, the London Mayor’s tech.london, Bombing Science and About Time Magazine.

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